Brands are responsible for the public's perception of a product or the company itself, thus being an essential asset of any business. In addition to its value in financial terms, a brand can also be evaluated in terms of marketing investment, customer perception, personal satisfaction and corporate reputation.
In Latin America, among the 100 most valuable brands in the region, 42% of the brands are of Mexican origin and 38% are Brazilian. From a sectorial point of view, banking and by oil and gas, sectors tops the list of major brands. Also, the automotive and technology sectors lead in reputation, while household products, utilities and telecommunications were the sectors least affected by the pandemic. For that reason, check out which are the most valuable brands in Latin America in 2020:
10. Petrobrás
Country: Brazil
Sector: Oil and Gas
2020 value (millions of dollars): $3,719
9. Modelo
Country: Mexico
Sector: Beverage
2020 value (millions of dollars): $3,754
8. Banco do Brasil
Country: Brazil
Sector: Banking
2020 value (millions of dollars):
7. Victoria
Country: Mexico
Sector: Beverage
2020 value (millions of dollars): $4,622
6. Caixa
Country: Brazil
Setor: Banking
2020 value (millions of dollars): $4,838
5. Claro
Country: Brazil
Sector: Telecommunications
2020 value (millions of dollars): $6,145
4. Bradesco
Country: Brazil
Sector: Banking
2020 value (millions of dollars): $6,688
3. Itaú
Country: Brazil
Sector: Banking
2020 value (millions of dollars): $6,832
2. Pemex
Country: Mexico
Sector: Oil and Gas
2020 value (millions of dollars): $6,892
1. Corona
Country: Mexico
Sector: Beverage
2020 value (millions of dollars): $8,065
Source: América Latina 100 2020 (Brand Finance)
Image: Pixabay
